Australian wine exports’ double-digit growth continued in the 12 months to 30 September 2016 according to Wine Australia’s Export Report, released today.
From October 2015 to September 2016, the value of exports grew by 10 per cent to a total value of $2.17 billion, with growth again being primarily driven by bottled exports, particularly at higher price points.
Bottled exports grew by 14 per cent to $1.8 billion and the average value of bottled exports increased by 9 per cent to $5.47 per litre, a 13-year high.
Wine Australia CEO Andreas Clark said, “The latest figures show that Australian wine exports continue to see strong growth and it’s our finest wines that are most in demand.
“More than half of the total value growth in the last 12 months was in wines priced at $10 or more per litre free-on-board (FOB); value was up 28 per cent to a record $547 million.”
Growth in the premium price segments (detailed in Table 1) added more than $120 million in value in the 12 months to 30 September 2016.
“Of the 1743 active exporters across the period, 70 per cent contributed to the value growth, an outstanding result. The value of exports grew in 81 of the 122 destinations for Australian wine,” Clark continued.
“These encouraging export figures are the result of the hard work put in by the entire sector to defend and grow Australian wine’s share in our critical export markets.
“Wine Australia will continue to support our grape and wine community through our global marketing campaigns and events, research initiatives, market insights and regulatory assistance. These activities all remain guided by our overarching strategic priorities to increase the premium paid for our wines and our global competitiveness.”
Exports priced $10 and more per litre FOB were up in all top five markets – mainland China by 63 per cent, the United States by 21 per cent, the United Kingdom by 20 per cent, Canada by 9 per cent, and Hong Kong by 7 per cent.
