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Australia’s in the spotlight across Los Angeles and San Francisco

G’Day USA: Australia Week, which provides unmatched opportunities to showcase Australia across the United States commencesd in Los Angeles on 13 January, and includes San Francisco for the first time.

Entering its sixth year — having commenced in 2004 as G’Day LA: Australia Week — G’Day USA is now the largest foreign country promotion held annually in the US.

While the month-long supermarket promotion showcasing gourmet Australian food and wine at Bristol Farms (Los Angeles), Andronico’s Market (San Francisco) and The Food Emporium (New York) stores has commenced, the activities in Los Angeles and San Francisco start from 13-20 January, before moving to New York from 20-27 January.

“Since we started this promotion in Los Angeles five years ago, G’Day USA has grown into the largest annual foreign country promotion in this massive market of the US,” said The Honourable John Olsen AO, Australian Consul General in New York and Australia Week Steering Committee Chairman.

“For 2009, we are delighted to include San Francisco into the program, a city with important cultural, business and tourism ties to Australia,” said Olsen.

“The Australia Week program has proven to be a successful platform for exposure of Australian companies in the United States garnering over 445 million global audience impressions last year.”

Austrade’s Los Angeles-based Senior Trade Commissioner, Sally-Ann Watts, said G’DAY USA provided enormous exposure in the US media and promoted Australia’s world-class products and services in fashion, technology, food, beverages, entertainment, education and energy from coast to coast.

“Well prepared, focused and determined businesses can succeed in this large and competitive market and tap into the more than $47 billion in two-way trade between Australia and the United States,” said Watts.

“For the first time San Francisco’s renowned Andronico’s Market joins the annual month long in-store promotion and is also the host city for the annual Winter Fancy Foods trade show.”

G’Day USA: Australia Week is produced by the New York and Los Angeles offices of the Department of Foreign Affairs and Trade, Austrade, Tourism Australia and Qantas Airways.

In addition to the founding partners, Australia Week is supported by six State Governments and around 35 sponsors.

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