Reader’s Digest has once again completed its annual Trusted Brands competition, recognising and rewarding manufacturers that have earned the public’s nod of approval.
Through an independent survey conducted on a sample of 2,412 Australian adults by market research company Catalyst Marketing & Research, Reader’s Digest has recognised the most trusted brands in 46 categories of products and services across a wide range of industries.
“Many purchases are made with the heart and, even in this digital age, it’s the brands which continue to offer quality and substance that hold our trust,” said Sue Carney, Australian Reader’s Digest Editor-in-Chief.
Dettol claimed the number one spot with other top 10 finalists including Dulux, Colgate, Band-aid, Dyson, Twinings and Lipton.
Rotary clothes line manufacturer Hills Hoist was again voted the country’s most iconic brand, followed by Arnott’s and SPC which both earned Highly Commended titles.
Australia’s most trusted food and beverage manufacturers include:
• Beer – James Boag (Winner), Heineken, Corona and Crown Lager (Highly Commended)
• Bread – Bakers Delight (Winner), Helga’s and Burgen (Highly Commended)
• Breakfast Foods – Weet-Bix (Winner), Uncle Tobys and Kellogg’s (Highly Commended)
• Confectionery – Lindt (Winner), Cadbury and Darrel Lea (Highly Commended)
• Frozen Foods – Birds Eye (Winner), McCain and Ingham (Highly Commended)
• Ice Cream – Peters (Winner), Streets and Bulla (Highly Commended)
• Milk – Dairy Farmers (Winner), Devondale and Pauls (Highly Commended)
• Pies – Four’n Twenty (Winner), Mrs Macs and Sargents (Highly Commended)
• Sugar substitutes – equal (Winner), Splenda and natvia (Highly Commended)
• Tea – Twinings (Winner), Lipton and Dilmah (Highly Commended)
• Yoghurt – Yoplait (Winner), Dairy Farmers and Jalna (Highly Commended)
For the full list of winners, head to www.homeoftrustedbrands.com.au