All posts by Mike Wheeler

Research shows dairy in need of refreshment

Research on consumer purchase intent by Mintel Purchase Intelligence reveals that there is an opportunity for yoghurt and milk to be positioned as “refreshing”, in order to meet the demands of Australian consumers who value the refreshing qualities of these products. In China, lactobacillus drinks already offer refreshment and health benefits. According to Mintel Global New … Continue reading Research shows dairy in need of refreshment

Hardship fund launched for Aussie beekeepers

Hive + Wellness, which sources honey from over half the country’s professional beekeepers for use in its Capilano brand, has joined with Rural Aid and peak industry body The Australian Honey Bee Industry Council (AHBIC), to launch Hive Aid, a drought and bushfire relief campaign aimed specifically at struggling beekeepers. The company has warned Australia’s … Continue reading Hardship fund launched for Aussie beekeepers

Key impacts digitalisation is having on the food industry

Digitalisation is at the heart of the rapidly evolving agrifood ecosystem, according to a major new report released today by Lux Research, a leading provider of tech-enabled research and advisory services. The report outlines the challenges the agrifood industry has faced in recent years and the digital tools that offer potential solutions to those challenges … Continue reading Key impacts digitalisation is having on the food industry

Why making a profit is no longer enough for big brands

When you’re one of the world’s largest confectionery brands, you’re under the microscope. We live in a time where a more discerning, informed public are not only interested in the products a company is producing, but how they are making them – where are they sourcing their ingredients? What sort of packaging are they using? … Continue reading Why making a profit is no longer enough for big brands