With forecasts of a record crop for Australia’s avocados, the industry is set to carry out its biggest promotions campaign ever.
Picking is underway on the Atherton Tablelands in Far North Queensland, where 1.2 million trays are expected to be sent to market.
“Within Avocados Australia this year there is the biggest promotion program that we’ve ever run,” said grower, Jim Kochi.
“There will be a heavy focus on recipe ideas and giving the consumer advice on how to prepare, store, and enjoy avocados.”