News, Packaging

Babybel celebrates 100 years of Disney

Babybel released a new collection mini cheeses with designs featuring classic Disney characters on its packaging.

Babybel has released a new collection of its mini cheeses with designs featuring classic Disney characters on its packaging as part of Disney’s 100th anniversary celebrations.

The release coincides with a national promotion offering consumers a chance to win $1,000 in cash and other goodies. The limited edition Babybels featuring Disney characters will be available in major retail stores around Australia from now until December 6.

Bel Groupe’s (Babybel’s parent company) Australia Country Manager Eric Jeanmaire said Bel has been collaborating globally with Disney for several years. This year’s theme is focused on sharing moments of wonder with Mickey & Friends.

“Babybel is excited to feature beloved characters including Mickey Mouse, Minnie Mouse, Donald Duck and Pluto on its packaging to celebrate Disney’s 100th anniversary,” Jeanmaire said.

“The themed range of Babybels will be on sale at all major retailers including Woolworths, Coles, and Metcash. Consumers simply buy two Babybel products, add their purchase details to our website to go in the draw to win $1,000 in cash plus other goodies.”

A total of 10 lucky winners will receive a $1000 cash prize and there are 100 exclusive Disney packs to be won featuring a Disney backpack and lunchbox.

“Whether you’re looking to add some Disney magic to your lunchbox or hunting for a quick, tasty and shareable snack, we have you covered,” Jeanmaire added.

“We’re proud to associate Babybel with Disney and believe Australians will love the chance to celebrate Disney’s 100th anniversary in a delicious way.”

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