Bacardi-Martini Australia has again posted strong results in the Drinks International 2025 Brands Report, with several of its key brands securing top results.
Grey Goose was named the #1 Best-Selling Vodka and #1 Trending Vodka, maintaining its position in the premium spirits market.
Meanwhile, Bombay Sapphire ranked as the #2 Best-Selling Gin and #1 Trending Gin, while BACARDÍ took out the #2 Best-Selling Rum and #1 Trending Rum titles. And Patrón placed #2 in Best-Selling Tequila and #5 in Trending Tequila.
Drinks International’s annual report is a leading reference point for brand performance in the global spirits industry, offering insights based on data from 100 of the world’s top bars and bartenders, including several in Australia.
The report identifies the most popular and fast-growing brands in the sector, influencing trends and purchasing decisions.
“We are incredibly proud to celebrate another year of outstanding results in the Drinks International 2025 Brands Report,” said Sander Janmaat, head of marketing at Bacardi-Martini Australia.
“Grey Goose’s recognition as the #1 Best-Selling Vodka and #1 Trending Vodka is a standout achievement that underscores its position as the benchmark for excellence in the premium vodka category.
“These accolades reaffirm the enduring relevance of our brands and the trust placed in them by the world’s top bartenders. Grey Goose, Bombay Sapphire, BACARDÍ and Patrón continue to set the standard in their categories, reflecting the exceptional quality of our products and the strong relationships we’ve built across the industry.”
With a growing presence in Australia and New Zealand, Bacardi-Martini Australia is committed to long-term, sustainable growth under Managing Director Luiz Schmidt, and continues to lead the premium spirits market in the region.