Bacardi, an international spirits company, has entered a new agreement with Coca-Cola Europacific Partners (CCEP) in New Zealand to strengthen the distribution of its portfolio across the country.
The multi-year agreement, effective from 1 January 2026, will expand the reach of Bacardi brands through CCEP’s distribution network.
The agreement follows a similar deal in Australia with CCEP, which began in November 2025. Both agreements combine CCEP’s sales and distribution capabilities with Bacardi’s premium brands, creating opportunities for growth and enhanced consumer experiences.
“We know from our 2026 Bacardi Cocktail Trends Report that consumers are looking to slow down and rediscover the social magic of connecting with one another, while enjoying a cocktail together,” said Luiz Schmidt, managing director, Bacardi-Martini Australia and New Zealand.
“Our agreement with CCEP enables us to scale our reach and deliver our premium brands to even more Kiwis, so they can enjoy a moment of connection with one of our spirits in hand. This is not just about expanding distribution. It is about shaping the future of premium beverage experiences in this market.”
While CCEP will manage the distribution and market expansion of Bacardi’s premium spirit and ready-to-drink brands, Bacardi will continue to oversee consumer marketing and brand influence.
“We are excited to join forces with Bacardi and leverage the strength of our people, whose proven expertise in distribution and deep market understanding will help make the exceptional portfolio of Bacardi brands more accessible to consumers nationwide,” said Wendy Rayner, managing director, CCEP New Zealand.