Baco fruit juice launch in an O-I bottle

Baco Pty Ltd, the Victoria based fruit juice manufacturer, has launched four new flavours of its Apple Tree fruit juice range in O-I glass bottles.

The bottles include an applied ceramic label (ACL), which states the bottle typically uses 30% recycled content, reduces carbon emissions by around 15% and creates an energy saving of close to 10%.

Baco’s Managing Director, Mark Epstein, said O-I’s glass bottle also helped create an environmentally responsible brand.

"We believe people intuitively know fruit juice tastes better in glass but we think there is an important environmental story to tell too as glass is made from natural materials, mainly sand which is abundantly available in Australia,” said Mr Epstein.

“Glass is 100% infinitely recyclable and is the perfect packaging choice for our Apple Tree juices which are made from 100% Australian fruit juice and contain no added sugar or preservatives and no artificial flavours or colours.”

O-I Asia Pacific’s General Manager of Marketing and Sales, Jacqueline Moth, said customers continued to recognise glass as a sustainable packaging choice.

“We recently conducted a complete life cycle assessment (LCA) to examine the carbon footprint of different packaging types including glass, aluminium and PET,” said Ms Moth.

“The LCA demonstrated glass packaging produced the least amount of carbon dioxide and any increase in recycled content (cullet) further improves the CO2 footprint of glass packaging.”

Apple Tree fruit juice packaging features an ACL label helping to create a clean, fresh visually appealing product which complements the bottles’ contents.

Not made from concentrate, Apple Tree’s new flavours include Apple, Blueberry and Blackcurrant, Apple and Honeydew Melon, Apple and Pomegranate, and Valencia Orange.

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