Barossa Valley Trust Mark launched by SA Food Minister

SA Food Minister, Gail Gago, launched the new Barossa Trust Mark last night at the Hutton Vale farm in Angaston.

Described as somewhat similar to a Michelin rating system by creator Paul Henry of Winehero, the Barossa Trust Mark is designed to encompass the region’s commitment to consistent, high quality products, and provide a platform to firmly establish the Barossa brand on the world stage, The Advertiser Reports.

"The qualifying criteria are demanding and the Trust Mark is far more than just a brand of origin and also addresses value creations of quality, integrity, environment and community," said Henry.

"It's a universal benchmark and no other region in the world has done this so it's a real first".

"It is like the Michelin rating system in a sense, lasting for a year and then you have to re-audition every 12 months," he said.

The first Trust Mark recipients will be announced in July 2014 and are expect to include; Rockford Basket Press Shiraz, Maggie Beer Verjuice, Seppeltsfield Vineyard Cottages, Linke's Butcher's mettwurst and Apex Bakery's 1924 loaf.

Gail Gago said that the Trust Mark will provide producers with a competitive advantage by enabling consumers to differentiate between true Barossa Valley products, and other products that may use the Barossa name.

"I think it's a great initiative from the food, wine and tourism sectors to come together on this project that will help consumers identify what distinguishes a true Barossa product, and assist producers and providers to share the experiences they work so hard to create,”  said Gago.


Send this to a friend