Be Natural has introduced a number of new granolas, cereals and snack bars with completely new recipes and ingredients. These new products will join Be Natural’s existing cereal range, all under a new-look Be Natural brand.
The leading product in the rebrand is its Coco-nutty Granola, Australia’s first granola designed specifically to be eaten with coconut water.
It contains whole grain and fibre with oven-baked muesli made with spelt, shredded coconut, nuts, seeds or fruits, and is available in two flavours: coconut, almond, spelt & cinnamon as well as coconut, spelt & fig.
According to the company, it is the first granola of its kind to be crafted with ingredients that are specifically formulated to have with coconut water.
According to IBIS World, the soy and almond milk industry experienced growth of 5.9 per cent between 2009-10 and 2014-15 and, as Australian Food News reports, coconut water consumption grew by 540 per cent between 2008 and 2012. Be Natural is responding to an increased demand for breakfast foods that go hand in hand with milk alternatives.
The release of the granola is part of a wider product launch and rebrand for Be Natural, as it looks to bring the health food trend into the mainstream, catering to everyone, everywhere.
Soon to be joining Be Natural’s existing portfolio is an organics range, crunchy granola & seeds bars and muesli & quinoa bars.