Be Natural is launching the largest in-store execution installed in an Australian supermarket, with a floor decal that stretches the entire length of the cereal and snack aisle in Woolworths.
The trial installation, run by Torchmedia is in 10 Woolworths supermarkets around Australia and includes a number of messages promoting a healthier lifestyle and growing your own fruits and vegetables.
General manager of TorchMedia, Kirsty Dollisson, said “We want to own the aisle more than we do, raising the profile of this format and displaying the enormous strength of in-store advertising.”
Torchmedia ran a similar aisle campaign in 2012 for Pepsi Next, but of a smaller size.
The campaign begins in early May and runs until the beginning of June.