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Beelgara Wines head to China

Wine Insights has granted Manassen Foods Australia the right to exclusively market, promote and sell Beelgara Wines in China.

In the lead up to the signing of the agreement, Wine Insights worked with Manassen Foods and their parent Bright Food Group for over twelve months to develop a range of Beelgara Wines for Chinese consumers.

Managing director of Wine Insights, Peter Toohey, said “we believe this collaborative approach will underpin the brand’s success in one of the world’s largest growing wine markets. It is our intention to work closely with the Bright Food Group to build the Beelgara brand into one of the top five Australian wines sold in China over the next three years.”

Under the terms of the agreement, Beelgara will sell directly to Bright Food in China, with Bright Food taking the Beelgara wines to market through its distribution business, ‘Joymax’ and Manassen Foods will market and promote the brand through multiple distribution channels.

Geoff Erby CEO with Bright Food Group Holdings, Manassen said “consistent with Manassen’s track record in successfully expanding imported citrus markets in China, it is a natural progression for us to now focus on supplying the burgeoning Chinese wine market. With the weight of the Bright Food Group underwriting our push to promote Beelgara wines, we are confident that the brand will have immediate sales traction.”

 

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