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Beer for bourbon drinkers

Australia’s number one bourbon Jim Beam, launches Jim Beam and Ginger Beer — the beer for bourbon drinkers.

Targeting the more mature palette, Jim Beam’s latest creative mix provides a traditional, thirst-quenching taste never seen before in the bourbon category. According to the company, ginger beer is a natural compliment to the smooth flavour of Jim Beam bourbon.

“Reaching for a Jim Beam and Ginger Beer will be as refreshing as reaching for an ice cold beer. It’s all about choice and this new twist delivers the perfect substitute for those wanting something different — forget “beer o’clock” it’s now “beam o’clock,” said Jim Beam, Beam Global Spirits & Wine brand director, Ray Noble.

“At Beam Global Spirits and Wine we pride ourselves on our leadership position in innovating the RTD category and are excited by the launch of this new flavour. Combining Australia’s number one bourbon and mixing it with the increasingly popular flavour of ginger beer, we have successfully created a refreshing alternative to beer for the more mature palette,” said Noble.

Jim Beam and Ginger Beer is available in 375ml Cans (4 x 6 pack x 375ml) with a RRP of $25 a 6 pack & 330ml Glass stubbies (6 x 4 pack x 330ml) with an RRP of $17 a 4 pack.

For further information contact:

Victoria Costello

victoria.costello@bm.com

www.beamglobal.com

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