Bell Tea and Coffee appoints new independent director and chairman

Following a change in ownership last month, New Zealand’s Bell Tea and Coffee Company has appointed George Adams as independent director and chairman designate to the company’s board.

Adams brings with him over 20 years experience in consumer goods and telecommunications to the position, along with a passion for building organisations and developing great teams. Adams is the immediate past chairman of the New Zealand Food and Grocery Council and was managing director of Coca-Cola Amatil in New Zealand for 10 years.

CEO of Bell, Mark Hamilton said that the company was delighted to appoint Adams to the position.

 “We have been spoiled for choice in our search to appoint an Independent Director and we are delighted that George has accepted the position,” said Hamilton.

“Bell Tea and Coffee Company is an iconic New Zealand business that prides itself on a long history of great team culture and good old-fashioned values – George’s leadership style and values are complementary to our core principles. His extensive governance experience, FMCG industry knowledge and culture-focused leadership style are a great addition to our Board.”

Adams joins the Bell Tea and Coffee Company board as the fifth director comprising Rod Gethen, Nigel Bingham, Mark Hamilton, David McKeown under Pencarrow Private Equity with a final independent director due to be appointed next year.

Adams said that he was honoured to accept the role and strives to help position the business for its next stage of growth.

 “Bell Tea is much-loved New Zealand brand steeped in rich history and heritage… I am delighted to be part of this exciting new chapter for Bell” said Adams.


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