The Australian restaurant chain, Betty’s Burgers, has unveiled plans to expand into the West Australian market where it will open a CBD high street store in Perth over the coming months.
There are also plans to open a further four to five stores within the next two years.
Since its establishment in Noosa in 2014, Betty’s Burgers has grown – recently surpassing $80 million in annual revenue, a five-fold increase since 2016. It has also opened its 35th store in Brisbane, Queensland.
The brand is currently exploring several store locations and formats in Western Australia. A strong pipeline of potential sites have been identified for development in the state, as the state’s economy continues to enjoy strong economic growth.
“The versatility of the Betty’s brand – which has proven successful across multiple locations and store formats – is a huge asset as we look to grow it into a truly national offering,” Betty’s Burgers managing director Troy McDonagh said.
“Recent strategic investments in the Betty’s brand – including the launch of our mobile app, which recently surpassed 100,000 downloads, and ongoing menu innovation guided by customer insights and preferences – means we’re able to continue delivering a premium customer experience which ensures brand loyalty and repeat customers.”
“While paying homage to Betty’s beach-side origins with our unique brand offering and customer experience, we have an attractive pipeline of new store locations identified and an extensive runway for further store format evolution, which we’ll continue to pursue in a disciplined, incremental way,” he said.
Testament to the strength of the brand, which has carved out a strong and growing position in the national burger market forecast to be worth $7.2 billion by the end of 2021, Betty’s was able to open an additional six stores in the last 12 months despite the impacts of the pandemic.
“Betty’s is a genuine growth engine for Retail Zoo and has proved itself as a winning lifestyle burger brand in Australia,” Retail Zoo (owner of Betty’s Burgers) chief executive officer Nishad Alani said.
“It is a homegrown success story that appeals to a wide demographic and we’re buoyed by the significant scale potential in front of us.”
Retail Zoo is Australia’s largest multi-brand restaurant platform, currently operating a network of over 670 stores across its four brands: Betty’s Burgers & Concrete Co., Boost, Salsas and CIBO Espresso.