Beverage exhibition a success

Members of the global beverage industry came together in India for two days of networking and information about the latest market developments and current trends in beverage and liquid-food technology at the first drink technology + PET India exhibition.

Held at the end of November in Mumbai, the event attracted over 500 specialists from 15 countries including beverage distributors and manufacturers.

The prospect of holding discussions with decision-makers from India and neighboring countries generated a strong response, especially among European specialists.

Exhibitor feedback

Hermann Graf Castell, head of group communications, Krones AG found the event beneficial.

“Topics related to aseptic bottling in particular are very important to the development of the Indian beverage industry.

“Presenting our expertise on location in India allowed us to address potential customers and users who want simple and uncomplicated information on a broad basis,” he said.

Rüdiger Selig, marketing and communications – food, beverage and tobacco, Siemens, also found the event worthwhile.

“As a supplier of automation and drive technology for the beverage industry, [Siemens] monitors global trends among plant operators that pertain to total cost of ownership, increased flexibility, and tracking and tracing.

“That also applies to the Indian market, where we see a great deal of potential.

“The response at the Siemens stand confirmed our view of the trends,” he said.

The next drink technology + PET India is scheduled to take place in late November or early December 2008.

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