Australian Bananas has teamed up once again with NRL player Billy Slater in its latest advertising campaign.
The campaign – which marks a 10 year partnership between Slater and Australian Bananas – is designed to promote active and healthy lifestyles and is inclusive of two exercise videos and a national competition titled ‘Get Fit With Billy’ where consumers have the chance to win a two hour boot camp session with the NRL star.
Slater who grew up in the banana-growing region of Innisfail, says that he hopes that the new campaign encourages Australian’s to incorporate bananas into their exercise routine.
“Australian bananas are perfect to eat before trying my fitness videos, because they give you longer lasting energy. Being a dad of two young kids, I also try to make sure that they eat bananas too, as an ideal alternative to unhealthy, highly-processed food and drinks,” said Slater.
Glenn Cardwell, Australian Bananas’ Accredited Practising Dietician echoed Slater’s comments, stating that bananas are an ideal snack to top up energy levels.
“Foods that are high in carbohydrate and low in fat are perfect and crucial for topping up the natural energy used by muscles. That’s why bananas are great for active Aussies. Not only do they taste great, they’re also nutritious and packed full of vitamin B6, vitamin C, folate, potassium, fibre and antioxidants,” he said.