Product name: Birds Eye Deli Chips
Product manufacturer: Simplot
Ingredients: Potato (75 percent), canola oil, corn starch, rice flour, potato starch, wheat flour, salt, thickeners (1404, xanthan gum, guar gum), rosemary, acidity regulators (450, sodium bicarbonate), garlic powder, sugar, pepper. Contains wheat.
Shelf life: keep frozen
Packaging: Plastic – 600 g
Product manager: Sue Scott
What the company says
Birds Eye Deli Chips are a new and unique flavour proposition. The succulent range is a market first and is guaranteed to excite your taste buds any night of the week.
The innovative new Deli Chips range will include two tantilising flavour varieties: Sea Salt & Rosemary; and Parmesan Garlic & Basil.
Inspired by gourmet foods found in delis from around the world, Birds Eye has seasoned these delicious chips with quality ingredients to create the perfect, mouthwatering snack or accompaniment for any meal.
Simplot Australia general manager of Retail Marketing, Tara Lordsmith, said, "The Birds Eye Deli Chips range is an extremely exciting product launch for us. There is currently nothing quite like it in the Australian market. This delicious range delivers on taste and convenience as customers demand quality from their freezer products."