Birds Eye scoops ‘Australia’s most trusted frozen food brand’ for 2015

For the fourth consecutive year, Birds Eye has been awarded the Readers Digest ‘Australia’s Most Trusted Frozen Food Brand’.

With a rich history in the Australian market, Birds Eye is one of the most significant brand names in the frozen food industry, delivering innovative food products across the Frozen Vegetable, Potato, Fish and Meals categories since 1910.

Through an independent survey conducted on a sample of 2,412 Australian adults by leading market research company Catalyst Marketing & Research, Readers Digest has recognised the most trusted brands in 46 categories of product and services across a wide range of industries.

“Many purchases are made with the heart and, even in this digital age, it’s the brands which continue to offer quality and substance that hold our trust,” said Sue Carney, Australian Reader’s Digest Editor-in-Chief.

Ben Dalla Riva, Marketing Manager, Frozen Seafood, Snacks & Components at Simplot Australia said: “We continually strive to stay contemporary and evolve our product with innovative new ranges. We want to help people enjoy authentic, tasty food experiences without all the hassle of having to prepare them.”


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