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Birthday sale celebrates 25 years of Coles Online

Coles Online is kicking off its birthday celebrations by launching an online sale and giving away 150,000 of its iconic mud cakes to say thank you to customers.

Until Tuesday 18 June, customers who enter the promo code “CAKE” at the checkout can redeem a Coles Bakery Mud Cake 600g as part of their $50 or more online order.

Shoppers will need to be quick as the cakes are available while stocks last.

Coles Bakery’s chocolate mud cake has risen to fame with Aussies creating their sweet creations and sharing fun hacks to elevate the humble cake.

Shoppers can also get a discounted Coles Plus membership, supercharge their bonus Flybuys points, save on their favourite drinks and save on the Coles Finest range until Tuesday 18 June.

Coles will also launch hundreds of half-price specials across a range of family favourites and big-name brands like Nivea, Tresemme, Cadbury and Vittoria Coffee all available from 5 June to 11 June.

Reflecting on 25 years of innovation, Coles general manager of Online Network and Growth, James Geddes said he was looking forward to celebrating with customers.

“Coles online has evolved to meet the changing needs of our customers, with the launch of the Coles App, shoppable lists and recipes and the introduction of the Coles Plus membership to reward customers for their loyalty.

“As we celebrate this incredible milestone, we want to show our appreciation and say thanks to customers, and we’re delighted to be giving back to Aussies with discounts and offers – and free birthday cake to celebrate,” James said.

Customers can enjoy the Coles online 25th Birthday celebration offers online from Monday 3 June.

For more details and to add a free birthday cake to your trolley visit:


  • Free Coles Bakery Mud Cake on online orders over $50 with the code CAKE1
  • 25% off a Coles Plus membership for six months when you sign up with code PLUS252
  • Receive 25 x Flybuys points for new Coles online customers
  • Up to 8,000 bonus Flybuys points on online orders of $350 or more
  • 25% off Coles Finest products when you spend $50 or more on the Coles Finest range and use the code BIRTHDAY5
  • $25 off when you spend $100 on liquor and use the code CHEERS256
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