Boost spruiks new vegemite juice

Smoothie bar operator, Boost Juice, has joined forces with Vegemite to launch its all new and soon to be Australian favourite, the Vegemite Boost.

It’s no secret Australians love things that work well together: Kath and Kim, footy and pies, budgie smugglers in Bondi. Now, with two of Australia’s most iconic brands uniting, Aussies have another reason to celebrate.

The Vegemite Boost, a  smoothie that combines chocolate, vanilla yoghurt, banana, and a hint of Vegemite, will be sure to delight Vegemite aficionados.

Claire Lauber, managing director of Boost Juice, is excited to bring this unique and never before offered smoothie flavour to the Australian public.

“Vegemite really is a quintessential Australian favourite that many of our customers grew up with. When we first thought of the idea for a Vegemite flavoured smoothie, we knew it was pretty out there. However, Vegemite, when combined with the chocolate, banana and dates, really is delicious.

“The flavour profile is actually very similar to salted caramel – with an awesome Aussie twist, of course.”

The Vegemite Boost will be available as part of Boost Juice’s new Aussie Milk Bar range, a delicious range of smoothies made with real fruit and an added twist. The flavours on offer include the Vegemite Boost and other Aussie classics, Rocky Road and Cookies & Creme.