Brunswick Aces Distillery appoints UK-Based head of global sales

Brunswick Aces Distillery has welcomed Gurdeep Dhaliwal as Co-Owner and Director of Global Sales, as part of its growth strategy.

Brunswick Aces Distillery has welcomed Gurdeep Dhaliwal as Co-Owner and Director of Global Sales, as part of the brand’s international growth strategy.

Gurdeep brings more than 15 years of experience in drinks and FMCG leadership to the role, most recently being Director of Sales On-Trade Premium Europe and India at BRITVIC PLC, growing Britvic’s premium brands, including London Essence and Mathiue Teisseire, across 35 countries.

Gurdeep will be based in the UK focussing on international growth opportunities, building on the success achieved to date in Australasia.

His immediate focus is growing the presence of Brunswick Aces’ unique portfolio of 40 per cent gin and 0 per cent sapiir (gin alternatives) in both On and Off Trade across Europe.

Brunswick Aces co-founder and CEO, Stephen Lawrence, said Gurdeep would bring a unique skill set and fresh approach to the brand’s international growth, and be the brand’s first senior hire outside of Australia and New Zealand.

“Given Brunswick Aces unique dual offering within the gin and non-alcoholic markets, Gurdeep’s appointment will allow us to grow rapidly in some key international areas,” said Lawrence.

“Having Gurdeep on the ground in the UK will have a positive impact on our presence globally, and allow us to build stronger relationships in the market utilisng his impressive experience.

“Our existing foundations in Australasia and North America, means that we’re in a strong position to enter the European market in 2023 and 2024, bringing a uniquely Australian offering to the region as a point of difference.”

Gurdeep has just completed a brand immersion visit to the Brunswick Aces distillery in  Melbourne, Australia, and will begin meeting with European distributors and partners on his return to the UK.

“Brunswick Aces is an innovative, award-winning, and fast-growing brand, and one that I am excited to be a part of,” Dhaliwal said.

“We have some ambitious goals for the next couple of years and I relish the opportunity in supporting and leading the team to see them come to fruition.”

The award-winning distillery has also hired Giuseppe Lo Piccolo as Victorian Off-Prem Sales Manager. Lo Piccolo joins the team from Top Shelf International, where he grew the Grainshaker Vodka and Neds Australian Whisky brands.

“Giuspeppe’s appointment is another crucial new hire for us as we look to solidify our position in Victoria, and across Australia, as one of the country’s leading brands in the gin and non-alcoholic gin spaces,” said CEO, Stephen Lawrence.

Brunswick Aces was founded in 2017 in Brunswick East, Melbourne.

The brand opened the doors to its dedicated distillery and Australia’s first non-alcoholic bar in early 2021.

The portfolio currently consists of three alcoholic gin and three non-alcoholic sapiir options, available in Australia, New Zealand, North America, and Singapore.

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