On The Shelf

Buddee launches allergy free, school safe spreads nationwide


Buddee has launched in Woolworths stores across Australia, offering tasty spreads free from the top 10 allergens including nuts, wheat, soy, dairy and sesame, in a dedication to put spreads back in school lunchboxes. 

Buddee is an Australian-owned and operated company co-founded by Seong-Lee Ang and Rodney Chieng. Buddee recognises that Australia has one of the largest food allergy rates in the world, leading to strict policies in schools across the nation. 

As a parent experiencing first-hand how difficult it can be with two children who struggle with severe food allergies, Ang has made it his personal mission to ensure that Buddee provides a safe and inclusive food option for little hands and school lunchboxes. 

Buddee co-founders, Seong-Lee Ang and Rodney Chieng.

“Above all, we wanted to create a product that not only tastes delicious but can be enjoyed by all children so that no-one feels they are missing out,” Ang said. 

“We want Buddee to be that friend that will always be there, so developing a product that was safe to take to school was a non-negotiable.” 

Teaming up with Chieng, who brings his flair for formulation and attention to detail to the table, the result is a delicious school-safe spread that doesn’t compromise on taste or texture. This helped set Buddee apart from the few allergy-friendly spreads that already exist on supermarket shelves. 

Designed to be enjoyed by all children, not just those suffering with food allergies, Buddee is recognisable by its cute branding and playful packaging.  

When compared to other conventional spreads, Buddee contains less sugar, less saturated fat and is free from palm oil. Buddee spreads are also vegan-certified and available in three varieties – Crunchy, Smooth and Chocolate. 

Buddee Chocolate and Smooth spreads is now available at Woolworths supermarkets nationwide. Buddee Chocolate and Crunchy spreads will be available at Coles supermarkets nationwide in September 2022 (RRP $6.50). 

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