On The Shelf

Buderim Ginger Beer

Product name: Buderim Ginger Beer

Product manufacturer: Buderim Ginger

Ingredients: Carbonated Water, Cane Sugar, Fresh Ginger, Food Acids (Citric & Malic), Patural Flavours, Preservatives (Sodium Benzoate, Potassium Sorbate)

Shelf life: Two years

Packaging: 250mL slimline can

Product manager: Heather Anschau

Brand websitehttps://www.buderimginger.com/

What the company says
As fine purveyors of all things ginger, Buderim Ginger will be unveiling a new look 250ml slimline can boutique beer this October. Crafted like no other, the non-alcoholic Buderim Ginger Beer will be made with only the freshest real Australian ginger and no artificial colours or flavours. A tastebud ‘burst’ promises to take consumers away from everyday drudgery to where flavour is its own reward.

The product launch will be supported by a major digital and PR campaign as part of the Australian icon’s recent rebrand. The ‘GingerNet’, an online portal to celebrate all things ’ranga’ will be the key focus of the initiative and will feature an array of ginger-gems, from the best ginger cocktails to Buderim’s very own ginger dictionary.

An exclusive event hosted by fiery redhead Michael Beveridge in Sydney on October 21st, 2014 will showcase the new beer and The GingerNet to influencers, and will also act as the platform to introduce a national competition to find ‘Australia’s Hottest Ginger’. The contest will encompass categories to find aspiring male and female redhead models, as well as the country’s best Ginger pets, and the finest men’s Ginger moustaches and beards in support of Movember. The brand has also purpose built a colourful Kombi that will sample its new product throughout summer at special events.

To date, Buderim Ginger has only made its beer available for distribution locally on the Sunshine Coast in Queensland in its traditional glass bottle. However, the product will now be available nationally to distributors.

The gluten free product will now be available in the new slimline can as well as a 340ml glass bottle.

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