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Bundaberg Brewed Drinks extends its mini can range to popular demand

Bundaberg

Bundaberg Brewed Drinks has launched a new mini can range to include their top three brews — Passionfruit, Lemon Lime and Bitters and Pink Grapefruit. 

The iconic Australian-owned business has extended the 200ml offering due to high consumer demand and strong sales growth with their Ginger Beer Mini Cans. 

Research conducted over the past 18 months has shown a global rise in consumers looking for treat-sized drinks. Bundaberg observed this emerging trend throughout 2020, where a shift in consumer behaviour resulted in a record 1.3 million mini cans brewed in December. 

Bundaberg’s best performing brews were selected because they knew consumers loved the unique flavours, according to Bundaberg Brewed Drinks CEO John McLean. 

“In the current climate, taste is king, as consumers worldwide look for affordable indulgences,” McLean said. 

“For many people in Australia, that has been great-tasting comfort food and our Mini Cans go hand-in-hand with them.” 

The brand sees this as a natural evolution of their premium Australian-made brews. By prioritising taste, this extension will resonate with a market seeking a smaller portion size. 

“The successful launch of the Ginger Beer Mini Cans in January 2020 has shown this is a proven approach with 3.4 million cans produced in the first 12 months,” McLean said. 

“The three new additions deliver a portable pack format and are an ideal size for combining with snacking or to provide the perfect pour for mixing.” 

The consumer insights research revealed: 

  • Younger, female skew consumers aged 18 to 44 
  • 40 per cent of new Mini Can consumers will be new to the Bundaberg brand 
  • Consumers looking for smaller portions are 15 per cent more likely to purchase the new Mini Cans. 

You can find Bundaberg Brewed Drinks’ Ginger Beer, Passionfruit and Lemon, Lime and Bitters Mini Cans at Coles now and IGA in a few weeks’ time, while the full range is already available online at Amazon. 

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