To celebrate many people being able to spend time with friends and family again, BWS is giving away 20,000 six packs of beer for Australians to share in the lead up to summer.
“Lockdowns and restrictions have made us long for those much-needed social interactions,” BWS head of Marketing Vanessa Rowed said.
“But there is light at the end of the tunnel and we are celebrating by encouraging Aussies to get together and share drinks with their mates.”
Lion is supporting the Share a Drink campaign with 20,000 six-packs of XXXX DRY and James Squire Zero.
“We are super excited that many of us can finally spend more time together in person with friends and cracking cold ones with our mates, which is why we have thrown in two of our newest and most popular beers,” Lion Consumer and Marketing director Anubha Sahasrabuddhe said.
XXXX DRY was until recently only available in the Northern Territory and Queensland, but due to popular demand it became nationally available in September. James Squire Zero was launched nationally in August for those looking to moderate their consumption, but still looking for a full-flavoured brew.
To redeem the free brew, Australians over the age of 18 can simply head to bws.com.au or use the BWS app to create an account. When buying two six-packs of XXXX DRY or James Squire Zero, they will receive the second one for free at the checkout.*
BWS has also asked customers to share on social media who they are looking forward to sharing a drink with, under the hashtag #cantwaitmate.
“We’re passionate about making it easy for Aussies to connect with friends and family and there’s nothing more Australian than connecting over some great beers,” Rowed added.
To get the free beverages as part of the Share a Drink campaign, go to bws.com.au/productgroup/share-a-drink. The offer is capped to the first 20,000 redemptions.
*To redeem, customers need to have created a profile with BWS. Offer limited to 1 redemption per customer. NT and Northern WA excluded.