The popular Byron Bay Cookie brand is now franchising, with four franchisee-operated concession stores now open in David Jones Foodhalls across the country.
Gordon Slater, chairman of Slater International, parent company of Byron Bay Cookies, said "After the success of our existing retail stores, we thought the timing was right to extend our retail footprint in Australia and abroad."
The gourmet biscuit producer first introduced its franchise models in 2012 with six retail stores across Australia, including four franchisee-operated concession stores in David Jones Foodhalls in Sydney, Melbourne, Adelaide and Perth.
The new stores offer Byron Bay Cookies' signature cookie range as well as single origin coffee a ‘Pick & Mix’ selection of customised, coated or chocolate-enrobed biscuits, macaroons and other sweets.
Franchising will allow Byron Bay Cookies – which has offices in the US and the UK – to meet growing demand for its products, and will complement its current distribution model, Slater said.
"Franchising will help us to fill a gap in the marketplace, and we strongly believe this new retail model will allow us to create a new shopper experience by connecting with customers in a different way and open new possibilities for growth."
All Australian-based franchisees will be supplied by the bakehouse in Byron Bay, whilst international franchisees will be able to rely on supply from either Europe (out of the UK) or from the US (out of Texas).
Gordon Slater recently completed Food magazine's Industry Map. To read his Q&A click here.