Cadbury adds Bubbly range to Joyville campaign

Confectionery giant, Cadbury, is adding a new-look Bubbly chocolate range to its already popular Joyville campaign.

Now available nationally, the chocolate pieces resemble little bubbles and come in a new Strawberry flavour, adding to the existing Milk Chocolate and Mint flavours.

A marketing campaign is supporting the new Bubbly launch, including a 30 second TV commercial, Floating Cows, airing on 29 September. The commercial is set on a magical Joyville dairy farm and features a bubbly farmer as well as upside-down floating bubbly dairy cows.

Ben Wicks, general manager marketing chocolate for Cadbury Dairy Milk, said "We are excited to introduce the new-look Bubbly range into the Australian market and think it will really resonate with consumers looking for a delicious, aerated chocolate snack. The fun, light-hearted nature of the Bubbly brand is perfectly encapsulated in the Floating Cows TVC and supporting campaign which brings to life the quirky, magical world of Joyville in a real and compelling way."

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