Cadbury announces changes to blocks range

Cadbury Dairy Milk announced today its blocks range of chocolates is set to change and improve.

The company said the changes are the most significant in the brand’s 132-year history.

The brand’s Dairy Milk block will now be available in a new 220 gram pack – an increase from the previous 200 gram size, but for the same recommended retail price of $4.49.

The blocks range will also see the introduction of rounder shaped chocolate pieces, the inclusion of whole nuts in all nut varieties, and a resealable pack.

General manager marketing chocolate for Cadbury Dairy Milk Ben Wicks said the company introduced the changes after research and input from consumers.

“We listen to our passionate chocolate lovers and when we realised there was a way for us to deliver more joy to thousands of Australians, we got straight to work,” he said.

“The changes are in direct response to people telling us they love the more generous pieces and whole nuts. We found that Australians prefer the rounder shaped pieces with the dome that easily rolls around in the roof of your mouth and enhances the smooth and creamy eating experience of Cadbury Dairy Milk.”

The research was done independently by Hall and Partners, Open Mind Research in February last year with Australian and New Zealand consumers aged 18-59.

The company has also introduced a 135 gram block size for smaller families. This size will be come at a recommended retail price of $3.29.

“These are recommended prices for retailers. It will be up to the retailers if they pass them on to consumers,” Wicks said of the unchanged prices.

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