Cadbury announces Vegemite-flavoured chocolate

Cadbury is set to release a Vegemite-flavoured chocolate bar on June 1.

Cadbury made the announcement on Twitter, along with three other new flavour combinations: golden toffee, pretzel & peanut and salted caramel.

Cadbury has launched the product as a part of its #ChocPlusWhat campaign, where it asks consumers what flavour combinations they would like to see.

The description on the bar reads “Dairy Milk milk chocolate with smooth flowing caramel and VEGEMITE.”

The Vegemite flavour combination was by far the most talked about on Twitter, with Cadbury following up with a video posted on their Facebook page.

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The most talked about flavour combination yet… is real! #ChocPlusWhat

Posted by Cadbury Dairy Milk on Wednesday, May 6, 2015

Vegemite has been known for its pranks, announcing on its Facebook page on April fools this year that it would be launching a Vegemite museum in the shape of a Vegemite jar at its production factory in Port Melbourne.

Vegemite got into the spirit of things on April Fools’ Day last year; too, tricking consumers into believing it had launched an energy drink product.

Announced on Facebook, the post read “Start your day with our NEW Vegemite iDRINK 2.1 energy drink! Will you swap your Vegemite toast for this when you’re on the go?”


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