On The Shelf, Point of Sale

Cadbury Australia launches new Slices block range

CADBURY Australia has launched its most iconically Australian block range, CADBURY SLICES, inspired by the much-loved bakery slices found in all corners of Australian towns and cities.

Australian sporting icon, Ian Thorpe, joins CADBURY in celebration of the new range, helping to spread the word of the first three flavour variations – CADBURY DAIRY MILK SLICES Crackle, CADBURY CARAMILK SLICES Hedgehog, and CADBURY OLD GOLD SLICES Mint Creme.

The new CADBURY SLICES range captures the essence of some of Australia’s most iconic baked goods, with Ian Thorpe looking forward to experiencing slices in a new way along with the rest of Australia.

“While my youth was made up of cold mornings and late afternoons in the pool, there was always the next birthday party or family gathering I could look forward to and all the treats that came with that,” said Australian sporting icon, Ian Thorpe.

“Slices are so universally recognised here in Australia, and there is nothing quite like a slice from an Aussie bakery. I can’t wait to take a few blocks with me the next time I head overseas to share with my mates and keep spreading the word of these iconic Australian treats.”

“The new CADBURY SLICES range, features a variety of familiar and nostalgic flavours that CADBURY and chocolate-fans alike will enjoy,” said Paul Chatfield, vice president Marketing ANZ, Mondelez International.

“We know Aussies share fond memories of bakery slices and hope they too will build new memories with family and friends as they share a CADBURY SLICES block.”

It’s time to experience bakery slices in a more indulgent way with friends and family, with CADBURY SLICES range, CADBURY DAIRY MILK SLICES Crackle, CADBURY CARAMILK SLICES Hedgehog, and CADBURY OLD GOLD SLICES Mint Creme now available in blocks nationwide across all major supermarkets for RRP $5.50.

CADBURY DAIRY MILK SLICES CRACKLE 165g: Created using DAIRY MILK milk chocolate, rice crisps & toasted coconut for the ultimate crackle sensation.

CADBURY CARAMILK SLICES HEDGEHOG 165g: Featuring caramelised white chocolate with ALMOND pieces, toasted coconut & rice crisps, to create an indulgent flavour experience.

CADBURY OLD GOLD SLICES MINT CREME 170g: With 45% cocoa, generous chunks of ri

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