On The Shelf

Cadbury collaborates with Curtis Stone for limited-edition Caramel Slice block

Caramel Slice

This month, Cadbury has unveiled a special-edition Cadbury Dairy Milk block exclusively at Coles, developed in collaboration with Curtis Stone – Cadbury Dairy Milk Curtis Stone’s Caramel Slice.

To celebrate its huge milestone of 100 years of manufacturing in Australia, this is an Australian inspired indulgent treat with a chocolate twist. Caramel Slice, a recipe found within the pages of one of his mother’s cook books, was one of the first kitchen creations Stone has fond memories of making with his mum, and the inspiration behind the delicious new flavour.

Made from smooth and creamy Cadbury Dairy Milk milk chocolate, each bite is layered with smooth flowing caramel, vanilla flavoured crème and biscuit pieces, creating the nostalgic taste of a homemade caramel slice.

“With Cadbury celebrating 100 years in Australia, we wanted to commemorate the milestone with a bang, and we couldn’t think of a better way than to partner with Curtis Stone,” Cadbury vice president of marketing Paul Chatfield said.

“We’re delighted to continue our incredible relationship with Coles and exclusively oer the special-edition block to the Australian retailer for their customers to experience. Together, we’ve created an iconic flavour that Australians will get excited about. Aussies love Cadbury, Curtis and Caramel Slice so it’s sure to be a recipe for success.”

Speaking of how the Cadbury Dairy Milk Caramel Slice flavour combination came to life, Stone reminisces, “I chose this recipe because it brings back really fond memories for me being a little boy, cooking with my mum, and now making magical memories cooking this Aussie favourite with my own kids at home.

“So, I’m really excited to be launching the Cadbury Dairy Milk Curtis Stone’s Caramel Slice block at Coles which has been locally produced in the Cadbury chocolate factory in Tasmania. I was very excited to be there to see the first production of this delicious block of chocolate that Aussies are going to absolutely love.”

According to Coles general manager for grocery, Leanne White, the supermarket is excited to partner with Cadbury to celebrate the milestone year for the chocolate manufacturer.

“We know that our Coles customers love new and delicious recipes especially when they are created by our very own Curtis Stone,” White said. “This new Cadbury Dairy Milk Curtis Stone’s Caramel Slice block is only available at Coles and is going to create an absolute sensation down the supermarket aisles.”

Intended as a limited run, the new Cadbury Dairy Milk Curtis Stone’s Caramel Slice is expected to be a fan-favourite and quickly fly off the shelves. The 165g special edition chocolate block is now available exclusively in Coles supermarkets nationally, RRP $5.00.

For more information, visit www.cadbury.com.au.

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