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Cadbury launches new campaign for Marvellous Creations range [video]

Cadbury Dairy Milk has launched a new television campaign to support the recent additions to its successful Marvellous Creations range.

Building on the success of the last years launch, two new flavours; Clinkers, Gummi Bears & Choc Biscuit and Clinkers, Raspberry Chips & Marshmallows have been added to the popular range.

The 2012 Marvellous Creations television commercial has been re-cut to highlight the recent additions to the range with both 30 and 15 second versions. The commercial will also be complemented by a 360 degree campaign encompassing digital, PR and cinema.

Ben Wicks, General Manager Marketing Chocolate said that the Joyville brand platform has gone from strength to strength since its launch in April last year.

“Consumers are really embracing the concept of joy and the magic that Joyville inspires – Marvellous Creations is the perfect example of this,” he said.

“The Marvellous Creations TVC is so full of energy and joy, we are very excited to see it back on TV screens with a brand new look reflecting the new creations.”

The Cadbury Dairy Milk Marvellous Creations range now holds a 6.5 percent share of the total chocolate blocks market since its launch last year.

 

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