On The Shelf

Cadbury launches new chocolate bar

Cadbury has launched the Twirl Breakaway, combining Twirl milk chocolate swirls and curls, sandwiched between two crispy Breakaway wafers and coated in a layer of Cadbury Dairy Milk milk chocolate.

Australians may remember the Cadbury Dairy Milk Breakaway block that appeared on our shelves in the past.

Twirl Breakaway has brought the Breakaway concept back to the chocolate aisle, combining the smooth and creamy Cadbury Dairy Milk milk chocolate Australians know and love with crispy wafer, to create an irresistible textural combination.

The launch of Twirl Caramilk was the most successful bar launch in Australian Cadbury history, and Australians will be eagerly awaiting the newest Twirl product in Cadbury Twirl Breakaway. This combination is one not to be missed.

Paul Chatfield, marketing director for Cadbury, said, “We know Aussies love Twirl and Twirl Breakaway is another great way to enjoy Twirl, which is now the fastest growing Cadbury bar brand.

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