Cadbury has launched two new flavours, Dairy Milk Lamington and Dairy Milk Apple Crumble, to support the Australian team at the upcoming Rio 2016 Olympic Games.
The company will be inspiring Australians before the Games kicks off with the introduction of the new Cadbury Dairy Milk Lamington block – a truly iconic Australian flavour. Featuring raspberry jam, vanilla cake flavoured pieces and coconut, this new flavour will be available in Woolworths, the official supermarket partner of the Australian Olympic Team.
The company is also releasing a second special edition block, inspired by the humble apple crumble. Made with baked oatmeal crumble and apple jelly pieces, this limited edition block mirrors our national colours of green and gold. It will be available from Coles.
The company has also launched a competition which will send four Australians (and their friends) off to Rio as Cadbury ‘Joy Ambassadors’.
“The Australian Olympic Team will create many joyful moments for Australian fans and we are delighted to have Cadbury bringing joy ambassadors to Rio to share in these moments. We are excited to see special edition products, and know that they will be enjoyed by all Australians while they cheer on the Team,” said Fiona de Jong, Secretary General of the Australian Olympic Committee.
Both blocks will be available from July.