Cadbury is matching people’s Facebook likes and interests with a Dairy Milk flavour using a new Flavour Matcher app.
As part of Cadbury’s new campaign aimed at generating discussion about flavour preferences, Cadbury has built the app into a flavour-matching Facebook-powered vending machine – called The Joy Generator.
The Joy Generator lets users log-in to their Facebook profile and receive their personalised flavour match which is automatically dispensed (for free), before taking a snap with their flavour in a social media enabled picture booth.
The Flavour Matcher app built into the machine harnesses Facebook likes and interests across a number of categories from popular consumer brands, charities and sporting clubs through to music artists, TV shows, radio stations and movies to develop a match, mapped against Cadbury Dairy Milk flavour profiles.
The app will match consumers’ profiles to one flavour from Cadbury Dairy Milk’s famous range including Milk Chocolate, Hazelnut, Peppermint, Roasted Almond, Fruit & Nut, Rocky Road, Crunchie, Snack, Caramello, Turkish Delight, Top Deck and Black Forest.
The machine will be unveiled at Sydney’s Customs House forecourt on the 19th and 20th June from 10am-6pm, before moving to Melbourne’s Federation Square on the 23rd and 24th June from 10am-6pm across both days.
Cadbury Head of Marketing Ben Wicks said, “The Joy Generator and Flavour Matcher app are exciting world-first technologies that use insights from our research team to link flavour to likes and interests on people’s Facebook profiles. It’s a unique social experiment and we’re looking forward to getting the nation involved in the coming weeks and finding out which flavour matches come out on top!”
For those who can’t make it to Sydney and Melbourne to try the vending machine in person, the Flavour Matcher app will be available on the Cadbury Dairy Milk Facebook page in the coming weeks.