Cadbury not sweet on Kraft

The hostile takeover of chocolate manufacturer Cadbury by American snack food giant Kraft would create a billion-dollar company in Australia, but could lalso ead to problems.

Cadbury’s hold on consumers in India and other emerging markets was a factor in Kraft’s $US16.73 billion takeover offer for the British confectionery maker.

A successful bid would boost Kraft’s presence in two fast-growing parts of the global confectionery market.

Cadbury has defended its rejection of Kraft Foods’ takeover bid, describing the US food giant as a “low-growth conglomerate” whose offer fundamentally undervalues the British confectioner.

Source: Packaging Council of Australia

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