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Cake Mate celebrates success with new flavours

Cake decorating manufacturer, Cake Mate, has announced a successful year with its launch of two new frosting flavours.

The new Luscious Choc (chocolate) and Buttercup Yellow (butter-cream) flavours will bring the company’s number of cake frostings to four in two years. 

Senior Brand Manager Virginia Pullman at Cake Mate said cupcakes were a “continually increasing trend” in Australia, and this had contributed to the company’s success in the past year.

“The baking category has experienced a 55 per cent growth in the past year with more and more Australians turning to traditional home baking, and we envisage these two new flavours of Cake Mate will hit the mark with both novice and expert cupcake bakers.” 

The original Cake Mate frosting flavours – Cloud White and Petal Pink – were introduced to the Australian market by McCormick Foods in 2008.

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