Mr P announced a change in packaging within the Pringles range, with the 53g varieties no longer having a plastic cap.
The plastic lid will be replaced with a foil seal that has been strengthened to maintain product quality and will remove 26 tonnes of plastic waste per year in AU. The change in packaging comes as Mr P’s teams continue to develop new ways to reduce plastic waste and create more sustainable packaging across their products.
Kavita Desai, Brand Manager – Snacks at Kellogg’s Australia said, “This is a promising first step as we continue to innovate and implement new ways to be sustainable with our packaging across the board.
“While it may seem like a small change, it will have a positive impact on our environment. We can’t wait to see Aussies popping open their favourite Pringles can with the new and improved seal, while still enjoying the classic Mr P flavours.”
The removal of the plastic cap will see a 48% reduction in plastic on each 53g can, all while maintaining the freshness, crunch and taste that Australians love about Pringles chips.
While the small pack may have a new look on the outside, it doesn’t change what’s on the inside of every Pringles 53g can: perfect crunch and insanely accurate flavours that consumers love.
Coles has started stocking the lidless Pringles 53g Sour Cream and Onion variety, with the lidless 53g Original variety from available from August.