Canadian Club expands with two new beverage lines

Canadian Club has added two new lines to its growing drinks portfolio: a premium RTD, and a lighter style, 'Summer Crisp' beer.

The Canadian Club Premium RTD, available from September, is aimed at consumers looking for an alternative to imported and craft beer and a more sophisticated RTD offering.

After a successful trial, Canadian Club Summer Crisp is now available nationwide, capitalising on Australians' growing appetite for lighter and less sweet beverages.

Tiffany Madsen, brand manager, Canadian Club, said "Releasing a premium, high ABV (alcohol by volume) Canadian Club RTD and expanding on the proven success of Summer Crisp is a logical and aggressive move for Canadian Club, especially leading into the key summer trading period this year. We’ve made no secret we’re here to take on premium beer and recent sales data has given us a fearsome reputation in the process. We’re known as the leaders in Dry RTD variants, and both Canadian Club Premium RTD and Summer Crisp will continue to keep the brand top of mind and stretch the brand to reach more consumers."

The launches will be boosted by a major $3 million summer advertising campaign – the most significant marketing investment the brand has made in Australia.


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