Canadian Club has once again signed on as an official partner, official spirit and exclusive dark spirit, of the Australian Open, one of the nation’s largest annual sporting events.
For the second year in a row, Canadian Club (CC) will be making a ‘racquet’ at the Australian Open Festival with the Canadian Club Racquet Club activation perched hillside at the Birrarung Marr festival.
And for the first time, it will also expand its footprint outside of Melbourne with the Canadian Club Racquet Club popping up at three iconic venues in NSW and QLD – The Bucket List Bondi, Cruise Bar Sydney and Sandstone Point Hotel QLD.
The Canadian Club Racquet Club pop-ups will open in December, serving up refreshing Canadian Club cocktails, along with the classic CC and dry. The locations will be decked out in true CC summer style and for the duration of the AO, each site will also feature a big screen, broadcasting every game live to those wanting to soak up the social tennis vibes in Sydney and Brisbane.
The Australian Open partnership includes exclusive dark spirit pourage within Melbourne Park and throughout the Emirates Australian Open Series, the lead-in events to the first Grand Slam of the year, further unlocking trial amongst tennis goers.
“The Australian Open is one of the most iconic events on the Australian sporting calendar, and after great success during the last couple of years we are very excited to be taking the CC Racquet Club to Sydney and Brisbane,” Kristy Rathborne, Brand Manager, Canadian Club said.
The CC Summer of Tennis will extend nationally, from December through to February.