As Australia’s thirst for Canadian Club continues to rise, the brand has created a new range of ready to drink (RTD) beverages for the Aussie market.
Recent results have indicated that Australian sales of the popular Canadian whisky have out-performed sales in Canada – serving as one of the main driving forces for the development of the new lines.
The new lines include Canadian Club Premium Dry which provides an alternative to imported beer and craft beer, and CC Summer Crisp which is a less sweet, lighter dry mixer at 4.2 percent ABV, designed for the Australian outdoor lifestyle.
The new lines will be complemented with an above the line advertising campaign comprising of outdoor and point of sale promotions.
Canadian Club Summer Crisp and Canadian Club Premium Dry are now available nationally.