Canadian Club (CC) is giving away up to 50,000 Soda & Lime six-packs to Australians this summer as part of its Shout campaign, now running for the fourth year.
One in three customers can win their cash back, with a cap of up to $30. To redeem, simply purchase a CC Soda & Lime six-pack from any bottle shop, head to CCShout.com, upload a valid receipt and one in three will win instantly.
With domestic tourism booming post-COVID-19 lockdowns, CC has said it is taking on beer’s stronghold of the great outdoors with a new campaign – Who Made Beer King of the Campsite?
The integrated campaign launched recently with a new TVC, spanning paid media content partnerships, earned media, advocate partnerships and the return of the CC Shout.
Canadian Club is also extending its relationship for a third year with not-for-profit initiative Empty Esky, giving back to regional communities hit hardest by recent weather events.
Beam Suntory marketing director, Trent Chapman says he is confident the summer campaign will continue to cement the brand’s growth and continue its recruitment of beer drinkers.
“The Canadian Club brand continues to grow from strength to strength, driven predominantly by our RTD range of CC & Dry and our newer CC Soda & Lime.” said Chapman.
“The Summer campaign is something we’re very confident will bolster our strength in the Australian market, by prompting Aussies to reconsider that very automatic behaviour of purchasing beer for great outdoor adventures.”
Additionally, the Canadian Club Racquet Club (CCRC) will return to the Australian Open (AO) early next year at the AO Hilltop (Birrarung Marr) and Grand Slam Oval, marking the brand’s ninth year as the Official Dark Spirit of the Australian Open.