Canstar Blue reveals Australia’s preferred wine and beer

Canstar Blue

Australian wine and beer lovers have rated Brown Brothers and James Boag as the best Australian wine and Australian beer brands respectively in the Canstar Blue 2021 Customer Satisfaction Awards. 

In its first consumer research into Australian wine and beer brands, the comparison website asked 770 wine drinkers and 695 beer fans to rate brands on overall satisfaction. The research also asked participants to score brands on taste, value for money, variety and packaging. 

Brown Brothers achieved first place in the wine category having surpassed South Australian winemakers, Penfolds and Grant Burge, while James Boag was closely followed by Queensland’s XXXX and South Australia’s Coopers in the beer category. 

The awards highlight local Australian wineries and breweries which can be overlooked by Australian shoppers, Canstar Blue spokesperson Dean Heckscher said. 

“Canstar Blue found only half of the survey respondents say they prefer Australian wine to international brands, and only 39 per cent prefer Aussie beer to international brands,” Heckscher said.  

“The number of advocates actively supporting local wineries and breweries was quite low, with just 17 per cent of wine drinkers intentionally purchasing wine to support local wineries and far fewer, at only 11 per cent, of beer drinkers intentionally buying locally brewed beer.” 

The research also found that consumption of wine and beer had increased for a portion of people during the pandemic.  

“It’s concerning to see that 21 per cent of wine drinkers and 15 per cent of beer drinkers indicated that they have been drinking more during the COVID-19 pandemic,” Heckscher said. 

For more information on consuming alcohol responsibly, refer to the government guidelines. 

To view customer satisfaction research and ratings for over 1,800 brands across more than 300 consumer products and services, visit Canstar Blue’s website. 

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