Capilano has bolstered its credentials by taking out the “Most Trusted Honey” gong at the 2016 Australian Reader’s Digest Awards last week.
More than 2,000 consumers voted Capilano their honey of choice ahead of competitors including Beechworth, Pureharvest, Manuka Health and Dick Smith’s.
The research, which was independently conducted by Catalyst Research for Reader’s Digest, asked Australians to rate more than 400 Australian brands across 65 categories on a scale of one to 10 based on consistency, reliability and value for money.
Managing Director of Capilano Honey, Ben McKee, said the win was testament to their devoted network of beekeepers across Australia and consistently high-quality, pure Australian honey.
“We are delighted to take out this award for our 100 per cent pure Australian honey, having grown from a small family business in 1953 to the recognised brand we are today,” he said.
“We could not have established ourselves as Australia’s most trusted brand without our dedicated network of more than 500 beekeepers who ensure we consistently deliver on taste and quality.
“We are equally grateful for our loyal customers who have grown up with Capilano and have allowed us to become a special part of their daily routine.”
Australian Reader’s Digest Managing Editor, Louise Waterson, said that trust had become an increasingly precious commodity in Australian lives.
“Trust is essential and hard earned, sometimes across generations, and can translate to all-important profits and jobs,” Waterson said.
“The rise of social media, and its ability to take word-of-mouth endorsements to a whole new audience, has also introduced an interesting new dynamic to the importance of keeping customers happy and satisfied.”
McKee said that this was the first year honey had been introduced as a category in the Australian Reader’s Digest Awards, with hopes to maintain the title for years to come.