On The Shelf

Cardboard cake takes on gluten-free taste perceptions

Wholegreen Bakery has teamed up with creative agency The Hallway to create an innovative and groundbreaking cake that is full of flavour and free of gluten.

Those living with Coeliac Disease and gluten intolerances have battled against the perception that gluten-free products taste like cardboard.

To tackle this challenge the Cardboard cake was created.

Cherie Lyden, founder of Wholegreen Bakery said, “One of the biggest issues gluten-free providers face is the misconception that gluten-free products don’t taste as good as their non-gluten counterparts, that gluten free products are almost a consolation prize.”

Crafted carefully and layered to perfection, the intricate cake is designed to deceive eyes and boggle minds.

Cardboard in design, but not in flavour, the Cardboard Cake’s unique design will have gluten-free non-believers stunned.

Simon Lee, chief creative officer and partner of The Hallway said “This is a little cake with a big point to prove: that you can have a gluten free diet and not deprive yourself of the pleasure of eating delicious baked goods. The journey to perfecting the Cardboard Cake was marked by experimentation and ingenuity.”

Featuring a blend of premium ingredients including butterscotch, coffee, cocoa powder, pastry, caramel, and brown rice flour, the cake tastes as impressive as it looks.

Proving you don’t need to compromise on taste when observing a gluten-free diet.

Wholegreen Bakery invites everyone, regardless of dietary restrictions, to indulge in the thrill of the Cardboard Cake.

The Cardboard Cake is accredited by Coeliac Australia and will be available to try at Wholegreen Bakery’s Alexandria store

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