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Carlton Draught celebrates 150 years with new campaign

The Carlton Brewery (CUB) and its popular Draught product are celebrating their 150 year anniversary and have created a year-long campaign encouraging consumers to head to their local pub.

The campaign, Amber Jubilee, commenced on 27 March, and as part of the launch, representatives from Carlton & United Breweries, together with one of Australia’s most influential publicans, Matt Mullins from Sand Hill Road, as well as hospitality industry bodies came together to share a beer and discuss the future of the front bar of Australian pubs.

Matt Mullins, whose venues include the iconic Bridge Hotel and Prahran Hotel said, “For two centuries, pubs have played a central role in the life of every Australian community. While pubs are facing a lot of challenges, CUB’s latest insights show almost a third of people say catching up with close friends and mates nights out are the main reasons for heading into a pub, and it’s the people and the atmosphere that keep this constant.”

Carlton Draught is now calling for Australians to get involved in the campaign by sharing memorable moments between mates in pubs. It’s asking drinkers and publicans to submit their best pub stories and the top 150 of these will be immortalised on commemorative plaques in pubs across Australia.

Later this year, Carlton Draught will be releasing a limited edition heritage brew to be available in selected pubs nationwide and will be throwing public events in nominated pubs across the country

Publicans and pub-goes can register their best stories via www.carltondraught.com.au/pubstories

 

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