Carrie Bickmore has won the Twinings Design Challenge with her packaging design remaining on shelf in supermarkets nationally for the next four years.
Ten cents for every pack of Twinings Morning Tea sold will be donated to Carrie’s chosen charity; Carrie’s Beanies 4 Brain Cancer.
Tens and tens of thousands of votes were cast placing Carrie ahead of Emma Freedman, Samantha Harris and Nicole Kidman.
“My design was inspired by my childhood. Music and dance was always a massive part of my life, I was a ballet dancer as a child, and I’m always the first and last on the dance floor,” said Bickmore.
“Music has been my sanctuary through the tougher times of my life, and some of the happy. I thought music and movement would be something Australian women can all relate to.”
“And to be able to continue supporting my charity, Carrie’s Beanies 4 Brain Cancer, helping fund vital research into brain cancer is a phenomenal opportunity – I can’t thank everyone enough who voted for my design, this means the world to me.”