Casella Family Brands unveils its revamped Pressman’s Cider cans, launching a new 4-pack format of 374ml cans.
“The new 4-pack format aligns with the growing RTD category, where smaller packs are driving convenience and trial,” said brand manager for Casella Family Brands, Alana Cauchi.
“This format enables Pressman’s to meet consumer demand for more flexible, on-the-go options that suit modern drinking occasions,” said Cauchi.
Pressman’s Cider is made entirely from Australian-grown apples.
Cauchi said the cider offers a full-flavoured yet refreshing alternative that is competitively priced against beer and RTDs.
Casella Family Brands unveils the 4-pack, presenting a strong opportunity for retailers, she adds.
“It’s an ideal fit for fridge space, cross-category merchandising, and encouraging impulse purchases.”